# Growth In Site: Ad Content Pack (Facebook and Instagram)

Replace [brackets] with your details. Run each as a separate ad set and keep the best performer.

## Setup
- **Objective:** Leads (or Calls). **Audience:** 18 to 65+, 25 to 40 km around your town. **Placements:** Automatic.
- **Budget:** $10 to $20 per day. Let it run 5 to 7 days before changing anything.
- **CTA button:** Call Now, Get Quote or Book Now. Send traffic to your site's contact section.

## Hooks (first line of the ad)
1. Burst pipe at 2 AM? We pick up.
2. Still waiting on a callback from the last guy?
3. [Town] homeowners: here is what a [service] should really cost.
4. Booked solid by May? Not yet. We have 3 spots left.
5. Licensed. Insured. Local. Here is why it matters.

## Primary text (copy and paste)
**Emergency or urgent trades:** [Problem] does not wait. We are [Business], licensed local [trade] serving [Town], [Town] and [Town]. Call now for same-day help and honest pricing before we start. [Phone]

**Seasonal service:** [Season] is almost here. Book your [service] this week and get a free quote within 24 hours. Limited spots, local crew, no surprises. Tap Get Quote.

**Trust and reviews:** "[Short customer quote]" That is what our neighbours in [Town] say. Ask for a free estimate and see why we are booked weeks ahead.

**Offer:** Free [inspection / estimate / cleaning add-on] for new customers in [Town] until [date]. Message us today.

## Headlines (under 40 characters)
Same-day service in [Town] | Free quote in 24 hours | Local, licensed, insured | Book your spot today | Honest pricing, no surprises

## Creative ideas
- Before and after photo of a real job (best performer for most trades)
- 15-second video: you on site saying your name, trade and phone number
- Photo of your truck or crew in branded gear
- A screenshot of a 5-star review with your logo
- Simple graphic: "Same-day service in [Town]" on a bold colour

## Weekly posting rhythm
Mon: before and after | Wed: tip or myth ("3 signs your [item] needs replacing") | Fri: customer review | Sun: seasonal offer

## Track monthly
Cost per lead, number of calls, number of booked jobs. A good local trade lead often costs $10 to $35. Good ads send calls, and a good website turns them into jobs.